South China's Huizhou City

South China's Huizhou City


LATICRETE International, a global supplier of tile and stone installation materials and construction chemicals, announce the grand opening of its new factory in South China's Huizhou City. This is the 2nd factory in China and the 18th in the world the company has built.

The company held an on-site ribbon cutting ceremony in the morning of Thursday May 12 with attendance of Erno de Bruijn, COO of the company's global headquarters and President of the International Division, and Faisal Saleem, Vice President of the International Division together with more than 50 distributors from all over the country.

The ribbon cutting ceremony was followed by the traditional lion dancing and accompanies by festive fireworks.

The plant is built to better serve the booming Pearl River Delta region by expedited delivery and reduced fright to customers and distributors in the region. "If taken as one entity, the Pearl River Delta region has overtaken Tokyo as the world’s largest urban area—by size and population—according to an analysis of satellite and demographic data published by the World Bank.", said Erno de Bruijn.

"The new plant will alleviate the pressure of timely delivery from the China's mother plant in Shanghai which has been operating 24 hour day", says Bill Qiu, Managing Director of the LATICRETE China. To meet the fast increase in demand the company has planned to open another plant in North China early next year.

At the luncheon hosted for attendees of the event Faisal Saleem, VP of the International Division of LATICRETE, reiterated the confidence the company has in China and its commitment to continue to invest in the market.

LATICRETE China, a wholly owned subsidiary of LATICRETE International, opened its first plant in Shanghai 8 years ago and has since become a leader in tile and stone setting materials, floor and wall system. Over the years it has become strategic partners with Wanda, Vanke, and Zhonghai and Huawei. The Disneyland in Shanghai, the Shanghai International Financial Center, the China World Trade Center in Beijing, Ping An Tower and King Key towers in Shenzhen, landmark buildings in their respective cities, are all built with LATICRETE products and systems.

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